Start Here: Marketing Startup Guide
Startup Marketing Plan For Your Online Business
This marketing startup guide is based on working with several angel investors for their startups. One of the most important keys before executing any startup marketing plan is the invisible force inside every entrepreneur called mindset. So start with mindset and get clear with your why. This will help you stay motivated…
When you start online, you’ll also need to focus on outreach as part of your startup marketing plan as no one knows your business yet:
Startup Marketing Plan: Daily Minimum Activities
If you have only one hour per day, your daily activities should include outreach, list building and content, (about 20 minutes each). This daily process applies for ANY online startup.
For example, if you promote a business launch event on Facebook, Meetup and Eventbrite, these platforms will get prospects to RSVP and show up. But to monetize this event, you still need to do outreach for vendors and sponsors, as well as to follow up with prospects to talk about your business to close sales.
1. Marketing Startup Guide Outreach Examples:
- Facebook Messenger
- LinkedIn, Skype or Gmail Messengers
- Answering Emails from Prospects
- Emailing Your List Daily
- Phoning Your Circle of Influence
- Google Hangouts or Zooms
- Facebook Live Videos
- Offline Meetings Such as Meetups
List-Building: For A Startup Marketing Plan
List building is necessary for ANY startup online. You need to drive visitors to your lead capture page to build an email list with auto-responders to nurture leads. I’ve done this for a small mortgage business and big companies to help meet their sales targets. Even if you’re starting a home business online, you also need to build an email list from day one.
Why You Need Paid Ads For Startup Marketing Plan?
Even if it’s just $5 a day (price of a Starbucks latte), set aside this amount consistently. When you have more of a marketing budget, invest some of your profits back into paid ads. That’s because free traffic takes time to generate results, so it’s important to always have at least ONE paid ongoing advertising. Just focus only on ONE paid traffic source until you master it.
2. Examples of Paid Advertising for List Building:
- Solo Ads (Email Ads)
- Banner Ads
- Classified Ads
- Craigslist Ads
- Facebook PPC
- Youtube PPC
- Bing PPC
- Stumbleupon PPC
- Outbrain (Native Ads)
- Taboola (Native Ads)
Why You Need Content For Marketing Startup Guide?
Even if you start with just a one-page website (landing page), you need content to convert your leads by providing them with a valuable lead magnet such as a free guide. Content can also attract more leads to you through search engines or social media to convert your current leads or social media following to sales.
3. Examples of Content With Links Back to Your Site:
- Facebook Posts
- Twitter Posts
- LinkedIn Posts
- Google+ Posts
- Pinterest Posts
- Youtube Videos
- Forum Posts
- Article Posts
Why You Need To Protect Your Links?
It’s important to protect your direct sales or affiliate links from people not wanting to click on your link or hackers stealing your commissions. It’s not just direct sales members or affiliates who should be worried. Product creators are losing sales as well. Learn more below.
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