Master One Online Traffic Method At a Time
What Are the Main Online Traffic Methods for Startups?
The main online traffic methods are Per Per Click Advertising (PPC), Banner Advertising and Search Engine Optimization. If you focus on any kind of paid advertising, including PPC or banner ads, you will also need to set up a landing page that does not have the navigation, sidebar and other distractions as the goal is to get new email subscribers to build you list. You can test one out with Inbound Landing Page. Here’s more information about using landing pages aka squeeze page for your paid online traffic methods.
Pay Per Click Advertising
One of the easiest methods to drive traffic to your site is pay per click advertising. This advertising model has been around since the late 1990’s generating hits for many different businesses with an online presence.
Pay per click advertising is an excellent way to get the word about your company to a wide audience. The process involves spotting an ad on various websites that will forward an interested party back to your website.
Part of the attraction of pay per click advertising is that the ad owner only pays when someone clicks on the ad and actually follows through on the website.
When it comes to PPC advertising, never forget the importance of keywords. Essentially, keywords are words and phrases that are considered to be common modes of searching the Internet to find desired content.
As an advertiser, your job is to come up with keywords that you believe are likely to take you to websites that are relevant to the type of business site you currently operate. The rationale is that persons who visit those sites would most likely be interested in the content of your site.
If you manage to find the right websites for your ads, then the chances of generating clicks to your site are much greater.
While the keyword model of pay per click advertising is very common, there is also the second method. Known as content match PPC, the principle is still the same.
The main difference is that rather than basing the search on keywords, the results are based on the content of the site. As an example, if you run a site that is dedicated to gardening supplies, then it would be natural for you to want to place ads on sites dedicated to gardening.
Content matching can be used right along with keywords to create a well-rounded pay per click component in your overall publicity campaign.
Finding online resources to help you with the process of placing pay per click ads is relatively easy. One of the most popular approaches is to make use of the Google Adwords program. You can get started by identifying a list of relevant keywords. You can also get help in designing the appearance of your ad, using online tools.
Adwords also includes a number of online tools, so you can keep track of how many hits get to your website through those hits. This allows you to stay on top of how much pay per click is advertising is costing you each month. By comparing the sales that result from the hits with the cost of your pay per click campaign, you can determine if the program is making money for you.
Another target for your pay per click campaign is online comparison shopping engines. These types of engines often are willing to provide feeds through the placement of ads on their searches.
Just as with the ads on informational websites, persons can click through to your website and see what you have to offer. Some of these sites provide you with the ability to see the number of hits, while others do not. Payment for placing the ad on the shopping comparison site may be in the form of a fixed monthly amount or based on a fixed rate per click.
Keep in mind that there is no such thing as exclusionary pay per click arrangement. This means you can sign up with as many keyword and ad services as you like. In fact, you may do very well to try out several different services, to see which ones seem to provide you with the best matches and coverage.
If funds for advertising are limited, go with a well-known service, and then add more services as your revenue stream builds to the point you can afford to do so. Remember that your goal is to build a solid foundation for your website, so it may take some time before you begin to see results.
Employing a banner ad strategy may also be one of the elements you want to incorporate into your overall publicity campaign. Banner ads are an approach that will cost a fair amount of money, but if they are placed in the right spots around the Internet, they can provide a huge return on the investment.
Here are a few things to keep in mind when it comes to putting together a successful banner ad.
One of the first things to remember is that a banner ad is meant to accomplish one central function. The banner ad is to grab the attention of the reader long enough to entice the individual to click on the ad to learn more about what you have to offer. As such, you need to be very careful about how you put together the ad.
A very common mistake that people make with banner ads is to try to cram too much information into a very small space. Keep in mind that the ad is not supposed to provide a lot of fine reading. Nor do you necessarily want to make it a point to include your company name or logo in the ad.
What you do want to do is use a short and sweet tagline that acts as the ideal teaser. Keep a number of words as few as you possibly can. Don’t think that you need to make use of full sentences. You are selling an idea at this point.
Using the right words to convey that idea is far more important than correct grammar. If you find that two words will create a slogan or catch phrase that carries a lot of power, then go for it.
While a company name or a logo can be helpful, chances are you will do much better without cluttering up the banner ad with that information. Logos on the ads are only helpful when the company name and image are well known to the public, and popular to boot.
While all of us hear that good business means getting the company name out there, the fact is that the Internet has altered that philosophy somewhat.
Keep in mind that keeping the look of the ad simple and effective will create the opportunity for people to visit your site and look around. Your company name and logo will be on every page of your site, so the customer will certainly get familiar with your name in no time.
Thinking about the fonts and colors that you use with your ad is also important. This can be somewhat tricky, as you want the banner ad to stand out as it pops up on the screen. The ad should be different enough from the web pages that signal the banner ad to show up, but you also want it to make a point very quickly.
People tend to give a banner ad very little time to make an impression. That means the colors and the fonts can play a big role in providing those critical extra seconds to establish an interest. Bright colors for the background with a contrasting color for the fonts will often make a good impression, and entice the visitor to click through to your website.
Don’t be afraid of getting too bold with the choice of colors, but do be aware of the type of image you want to cultivate. For example, if you sell natural health products, you may want to make good use of greens in your banner ad. They will help set the tone for your website.
Finding the right locations for your banner ads is also important. There is one school of thought that dictates that you worry less about the type of website and focus more on the amount of traffic that the site generates. Of course, this does not mean that you want your ad associated with content that is completely inappropriate for your products and services.
Keep in mind that depending on how you go about arranging for the creation and placement of banner ads, the cost may be minimal or it may be significant. Weigh this information against your budget and determine just how much of your advertising funds can be allocated to the use of banner ads, without hurting the other components in your program.
If you find banner ads really work well for you, there is always the chance to expand your use of these ads once there is a larger revenue stream to work with.
Search Engine Optimization
While you are running ads through one or more pay per click programs, it is important to not underestimate the effectiveness of the content of your own site. In fact, paying close attention to your own web content will help your website to show up higher on search engines. The magic way this happens has to do with search engine optimization.
Here is how the process works, and why it is so important to make the best use of this value method of publicizing your website.
When people think of search engine optimization, the first thing they think about is keywords scattered through the content that is found on the site. Keywords help people who are interested in what you have to offer to find your site.
Generally, persons entering one of those important keywords into one of the several search engines will be directed to sites that are direct interest. A judicious use of keywords on your part will help improve the chances that you will appear in those listings.
Along with keywords that are in the text of your web content, you also want to register your website with each of the various search engines. As part of that registration, you can include all sorts of keywords that will add your site to a search command.
You can use terms that have a direct relationship to the content and purpose of your site, as well as keywords that have some indirect relationship to your content. For example, if your website has to do with pet supplies, a direct keyword would be “pet.” An indirect keyword might be something like cat bed or cat snacks.
Registration on all the search engines does not cost anything if you choose to take the time to do the work yourself. However, there are services that will create a profile for you and register your website with a huge number of sites on your behalf.
Many of these services do an excellent job, but be prepared to pay for what you get. Most of these registration services offer different size packages, with each package including a select number of search engines.
While some of the packages will include the more popular search engines, it is always a good idea to verify which of the engines are included. This will help you to determine if the price tag is worth it.
If you choose to go with a registration service for the search engine optimization, make sure you provide them with an exhaustive list of keywords. Once the task is done, you cannot go back and update the list at will.
Don’t rush into this project. Instead, take a few days and add more keywords to the list as you think of them. After several days, you will probably have a list of keywords that is broad enough to make a real impact.
One other benefit of using a registration service is that some of them will guarantee that your site will make it to the top of the search engine results. Be prepared to pay extra for this option.
However, it may be worth the extra cost if there is a lot of competition in your line of work. You can gauge the effectiveness of the venture by the number of hits you receive, plus the resulting value of the sales you make.
Of course, you can also handle the registration site on your own. This will involve going to each search engine individually and setting up the search engine criteria. A good rule of thumb is to come up with your list of keywords and key phrases before you jump into the task.
Have the list in an electronic format, so you can cut and paste them into the registration form. This will save you a lot of time with the data entry, and allow you to move much more quickly in completing each registration.
Begin with the well-known search engines first. By taking care of major search engines first, such as Google, Yahoo and MSN, you will have an Internet presence very quickly. Once these are taken care of, you can move on to some of the smaller search engines.
Most search engines provide information about registration that will provide you with some tips on how to create the registration profile. In some cases, the process is very quick, provided you have all the details and keywords handy.
Try one or two of the search engines first, just to get a feel for how much time and effort is involved. Then, you will be able to decide if registration is something that you want to do on your own, or outsource these tasks. You’ll also need to know how to write effective content with your SEO keywords.
How to Use Free Traffic and Paid Traffic
Many small business owners focus on trying to get free traffic to make sales. Some of these businesses even rely solely on the free traffic strategy. Free traffic which can come from SEO (search engines), social media and email contacts is not leveraged. Paid traffic which includes PPC advertising such as from Google, Bing, Yahoo and Facebook Ads is scaleable.
- Free traffic is traffic that comes from natural search engine results or SEO. For instance, let’s say a visitor does a Google search for “best restaurants in Vancouver.” Google will yield multiple pages of search engine results. As the visitor clicks on one of those webpages, it creates free traffic to that website. As a website owner, the more relevant your page is the higher in the rankings it will appear, and the more free traffic you will generate. This is called SEO.
- Paid traffic can be generated from Google Ads, Facebook Ads, or other platforms. The most common model is Pay Per Click (PPC). This simply means the advertiser pays a small fee every time someone clicks on his or her ad. No clicks, no fees. On Google, these ads are located on the right-hand side of the page and usually on the top as well, surrounding the free or “natural” results.
Very few companies have grown much without paid traffic. There’s also the constant threat of the dreaded Google update, where you might wake up one morning with your website ranking on page 10 or worse instead of page 1. When you buy traffic such as PPC advertising, you are in control.
You need both free traffic from your content on your website which needs to high quality for your visitors, but you’ll also need paying traffic from advertising to your landing pages to get you a continuous flow of sales leads.
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