How To Get Leads From Facebook Groups
Our Facebook Group [Example to Generate Leads]
We’ll show you how to get leads from Facebook Groups, starting with your own Facebook Group. Facebook has announced that community-building posts with engagement such as in Facebook Groups will be rewarded with more visibility in newsfeed. Facebook Groups can help you make money online.
10 Steps To Get Leads From Facebook Groups
STEP 1: Talk to a few of your trusted Facebook Friends to create a joint networking event. You will all agree to invite friends to the event and share in the work and costs. Talk to a venue that can provide the space for free during non-peak hours, as they can make money from the food and beverages.
STEP 2: Register a memorable domain name such as www.TheArtParty.org. You can get a domain name for around $10 from many host providers.
STEP 3: Next, set up a free Facebook Group if you don’t already have one. Redirect your domain name to your Facebook Group. Then you and your Facebook Friends can add Members instantly and easily. If there are five of you each adding 100 friends, you can have 500 Members in a matter of days! Then start promoting your first networking event on your Facebook Group to create a buzz.
STEP 4: From your Facebook Group, create a Facebook Event. It’s free. Include your joint venture Facebook Friends as hosts on the Facebook Event page. Post an attractive picture along with your logos in the Facebook Event image box that represent the networking event. Here’s our actual link:
STEP 5: You and your Facebook Friends will collectively promote your Facebook Event on your Facebook Profile and Facebook Pages. You will also jointly invite Facebook Friends. If there are five of you and you each have about 100 friends, that’s 500 potential guests for your first event.
STEP 6: Promote your event on Twitter and other social media sites. That’s free! You can ask your Twitter followers to retweet, that is RT your message, along with a @Twitter handle for the venue if it is on Twitter and include a hyperlink of the domain name redirected to your Facebook Group or Page.
STEP 7: You can also promote your event with your email list. MailChimp.com is free for under 2000 contacts. In your email message, include an RSVP email address and also a link to your Facebook Event URL, in case some of your email contacts are on Facebook already. Also, add an auto-responder to your RSVP email with a link to drive traffic back to the Facebook Group Page to continue to grow the Membership.
I sent out to over 900 contacts as MailChimp tracks open rate. It was 40%, well over the industry standard, which tells me the subject line was successful.
STEP 8: You can also ask other organizations to promote your event to their list. As joint venture partners, they will promote for free. My Facebook Friends and I belong to BarterFirst.com. Joint venture organizations are interested in promoting our event as they could also meet potential new clients from the promotions and the event.
STEP 9: Create a printed gift card with a call to action for guests to email for their free gifts. We used a printer on BarterFirst.com to print these gift cards.
STEP 10: Finally, create your auto-responder email for guests to claim their gifts. The theme here is “to your networking success” so the links include PDFs, MP3s and videos are about successful networking. This also enables you to email your guests for your next networking event!
RESULT: 24 Hours after the Event…48 out of 95 RSVP guests attended. The Waldorf invited us back for a sponsored event. Our Facebook network grew too:
- The Facebook Profile gained 94 new Friends
- The Facebook Group gained 29 new Members
- The Facebook Fan Page gained 25 new Likes
Bonus Tip On How To Get Leads From Facebook Group:
You can create a lead generation system by adding an email signup for marketing to your Facebook Groups. Keep in mind that this is only effective if your audience is present on Facebook.
Facebook is an ideal opportunity to convert prospects into leads. They’re already searching for information and solutions. It’s a great place for you to include an opt-in form and offer, get them on your website, and engage them with your business. Therefore, you’ll also need to implement strong opt-in offers to help create consistent cash flow and repeat business.