FAQs: Online Coaching to Market Your Business

For Ethical Entrepreneurs to Start Locally, Then Grow Globally

What is an Ethical Business?

This site provides solutions for ethical service providers who are value-based. Business ethics is the study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities.

Why ethical? My clients include a legal marketing agency with practicing and non-practicing lawyers, specializing in law firms, a fintech company with a corporate social responsibility program, specializing in software security for major financial institutions and a financial services company with regulatory and compliance requirements. I’m the co-founder of The Art Party, endorser of Earth Charter® for a just, sustainable, and peaceful planet. So as a marketer, I also must be professional and ethical online.

What is Earth Charter®?

The Art Party, endorser of Earth Charter® participated in the annual Earth Charter Day at DUDOC Vancouver, an Earth Charter® partner. Earth Charter® is an initiation with the United Nations.

Driven by the Earth Charter®, Earth Charter Cities inspires and supports people everywhere to create communities that are healthy, inclusive and sustainable. We are a collaborative movement, bringing together passionate amateurs, experts and organizations to inspire exponential improvements in key principle areas of the Earth Charter® and Earth Charter Cities Manifesto.

What is The Art Party?

The Art Party is co-producing workshops at The Tribe, tech startup collaboration space in 2017 to help 270 creatives and changemakers get their projects funded. Changemakers are the force of social evolution and every one of us can become one through collaboration and being part of something greater. Crowdfunding already has a successful track record funding artistic and creative projects, or community-oriented social entrepreneurship projects.

The Art Party had built up an audience of over 10,000 social media contacts on Facebook, Twitter and Instagram in Vancouver. As endorser of Earth Charter® for a just, sustainable, and peaceful planet and participated in the annual Earth Charter Day at DUDOC Vancouver, The Art Party promotes events that inspire changemakers.

The Art Party target audience or persona is involved in social innovation, a conscious business person and is savvy. With the advice of Spring, The Art Party spun off Vancouver Social Innovation Meetup in 2015 for “conscious + savvy innovators”. The Meetup grew to over 1,000 members in 2016. Having the alignment of the persona representing the tribe to the messaging for the crowdfunding event resulted in a high turnout with a lot of audience engagement, offline and online.

The live event speakers covered:

  • The difference between rewards-based crowdfunding, fundraising & equity crowdfunding.
  • Why some campaigns fail and others succeed.
  • Strategies for planning and launching a successful rewards-based campaign.
  • How to use Facebook Ads to build your social media following and promote your campaign.

Free Crowdfunding Video Clips and Presentations

What is Your Marketing Experience?

In 2001, I joined AQUENT, a creative outsourcing agency which lead to my first contract as copywriter at BCAA for insurance (auto, travel, home and life) and road safety. A few years later, I was contracted to HSBC as a marketing manager in the asset management division. Other AQUENT contracts involved digital projects for content marketing.

For the first 10 years of my marketing career, I focused on enterprise corporate jobs and contracts. Then in 2013, I started to work with service providers: such as IT consultants, web developers, lawyers, accountants, mortgage brokers and financial advisors for life, disability and critical illness insurance, as well as exempt market products.

Outside of my small business and corporate contracts, I’ve had over 20 solopreneurs (consultants, coaches, service providers and freelance contractors) ask me to help with their website launch over the years. I taught myself the basics of a WordPress site with a professional theme in 2017. Helping people with their WordPress site is a natural fit as a content marketer.

RESUME: Marketing & Copywriting (2001 to 2017)

Do You Have Experience With Startups?

Not only do I have experience working with a tech startup (SaaS model), a division of an IT consulting firm, I’ve been a member of First Canadian Barter Exchange (FCBE) for over 10 years providing SEO copywriting, content marketing and events. I’ve worked with over a dozen solopreneurs, startups and micro businesses. FCBE has over 600 members in Metro Vancouver. FCBE is a type of referral agency.

Recently, I’ve attended and promoted Spring startup workshops on my Social Innovation Meetup. Spring is a global startup school for social impact entrepreneurs with over 300 alumni around the world. Courses are made for entrepreneurs at any stage of their business and can be combined to create a comprehensive startup experience from ideation to the closing of your first round of funding. 

I also completed the 21-Step Business System, Silver Masterclass online training for entrepreneurship and Gold Masterclass online training on automating the customer acquisition funnel. wwwLizajlee.com

Does Online Coaching Work to Market Your Business?

I first experienced 1-to-1 online coaching end of 2007. To learn online marketing quickly in a few months, I started a niche site for “cosplay” (costume play) with 40 content pages, several Youtube videos, sales page with opt-in, email autoresponders and backlinks from directories and busy article marketing sites.

The result was +1 million visitors online 2 years later and I became a “virtual cyber-celebrity”… This was timed during the year-long Fashion Institute Technology (FIT) Museum of New York’s Exhibition for gothic styles. The niche site sold ebooks for gothic theatre makeup, elaborate hairstyles and fantasy costumes, which created the magic and play, while marketing automation, content marketing and SEO produced the online system.

So yes, 1-to-1 online coaching absolutely works! 🙂 It helped me with my digital marketing career for the last decade. It’s more cost-effective than on-site in-person visits. You can avoid the hassle of commuting. And you get to be in the comfort of your own home or office. Here’s how you can discover the benefits of online coaching to start your business online.

Marketing Coaching Packages

Who is Zoe, Mascot for Ethical Entrepreneurs?


Zoe is my calico cat with green eyes and she brings good luck for startups and solopreneurs. She lives with me and hangs out while I work from home office as a marketing coach. She’ll want to also greet you with Mew if we’re on Zoom or Skype. Calicos are believed to bring good luck in the folklore of many cultures, including the US, and is referred to as money cats.

The symbol of the money cat is aka as the lucky cat in Feng Shui; it is most commonly used in businesses, such as retail stores, restaurants and offices open to the public. The lucky cat or money cat is mainly used as a wealth and prosperity cure, as well to attract good luck. 🙂