FAQs: Online Consulting and Coaching

For Ethical Entrepreneurs Locally And Globally

What is Your Marketing Experience?

In 2001, I joined AQUENT, a creative outsourcing agency which lead to my first contract as direct-response copywriter at BCAA for insurance products and membership services. A few years later, I was contracted to HSBC as a marketing manager in the asset management division. Other AQUENT contracts involved digital projects for content marketing.

For the first 10 years of my marketing career, I focused on corporate jobs and contracts. In 2013, I started to work with service providers: IT consultants, web developers, lawyers, accountants, mortgage brokers and financial advisors.

Do You Have Experience With Startups?

Late 2015, I attended various incubator events, including Spring startup workshops. Spring is a global startup school for social impact entrepreneurs with over 300 alumni around the world. Courses are made for entrepreneurs at any stage of their business and can be combined to create a comprehensive startup experience from ideation to the closing of your first round of funding. 

I’ve worked for several angel investors with their startups – 1 in mining and 3 in tech. But I also kept hearing anywhere between 70% to 95% of all startups fail!

Alarmed, I searched everywhere for a marketing coach and consulting solution… And I found it! It is quite different from marketing I had done. I had to change my mindset for starting and growing an online business

Here’s why…

Do You Have Experience With Workshops?

I’ve always been creative so I started The Art Party with a Facebook Fan Page and Facebook Group. The Art Party grew to over 1,000 email contacts locally. We produced 3 sold-out live workshops in 2017 for Marketing Startup Secrets, with referrals in the back end. However, these training events were too labour-intensive and limited in space. Therefore, I had to refocus to online for 2018

> Live Workshops From 2017

Example # 1: Introductory Live Training November 2017
Customer Avatar + Customer Discovery Training (Value $98)
Marketing Automation of Leads Training (Value $99)
Unique Hack with 2 free + 1 low-cost online tool not taught anywhere else!

Example # 2: Ask An Angel Workshop At the Tribe February 2017
Is your business investor-ready? Is your product or service offering well-defined and easily communicated? Is it easy for potential investors to grasp how your business will make money? These are the type of questions our special guest (angel investor) can answer. He’s a member of Vantec, Open Angels and Kereitsu.

Example # 3: Startup Workshops At the Tribe January 2017

The Art Party hosted workshops at The Tribe, tech startup collaboration space in 2017 to help 270 creatives and changemakers get their projects funded. Changemakers are the force of social evolution and every one of us can become one through collaboration and being part of something greater. Crowdfunding already has a successful track record funding artistic and creative projects, or community-oriented social entrepreneurship projects. The keynote speaker was Darryl Hatton, CEO of Fundrazr.

What is The Art Party?

The Art Party has an audience of over 10,000 social media contacts on Facebook, Twitter and Instagram in Vancouver. It is an endorser of Earth Charter® for a just, sustainable, and peaceful planet and participated in the annual Earth Charter Day. The Art Party focus is local marketing.

Does Online Coaching Work to Market Your Business?

I first experienced 1-to-1 online coaching in 2007 and 2008 at IMC in Vancouver, owned by Derek Gehl and Cory Rudl. To learn online marketing quickly in a few months, I started a niche site for “cosplay” (costume play) with 40 content pages, several Youtube videos, sales page with opt-in, email autoresponders and backlinks from directories and article sites.

The result was over 1 million visitors after 2 years and I became a “virtual cyber-celebrity”… This was timed during the year-long Fashion Institute Technology (FIT) Museum of New York’s Exhibition for gothic styles. The niche site sold ebooks for gothic theatre makeup, elaborate hairstyles and fantasy costumes, which created the magic and play, while marketing automation, content marketing and SEO produced the online system.

So yes, online coaching absolutely works! 🙂 The training helped me with my digital marketing career and getting numerous contracts since 2008.

Who is Zoe, Mascot for Ethical Entrepreneurs?


Zoe is my calico cat with green eyes and she brings good luck for startups and solopreneurs. She lives with me and hangs out while I work from my home office as a marketer. She’ll want to also greet you with Mew if we’re on Zoom or Skype. Calicos are believed to bring good luck in the folklore of many cultures, including the US, and is referred to as money cats.

The symbol of the money cat is aka as the lucky cat in Feng Shui; it is most commonly used in businesses, such as retail stores, restaurants and offices open to the public. The lucky cat or money cat is mainly used as a wealth and prosperity cure, as well to attract good luck. 🙂

Why Marketing Startup Secrets?

Outside of small business and corporate work, I’ve had over 20 solopreneurs ask for help with their website launch. Helping people with their WordPress site is a natural fit as a digital marketer. This site and all my landing pages are built on OptimizePress, which I found to be the easiest to use after many trials and errors.

I launched this site in 2017 using OptimizePress to include “Done For You” online marketing startup packages with websites and online coaching or consulting.

Did You Make Money Online Consulting and Coaching?

I launched Marketing Startup Secrets January 2017 and one year later, I generated $17,375 just on Paypal part-time with online consulting and coaching. I was also working part-time for a marketing agency and other online contracts where I received cheque payments. That’s income separate from Paypal. So it is possible (not guaranteed) to make money online consulting or coaching! 🙂

The best way to learn more is to contact me is through Facebook Messenger as online coaching or consulting is a global reach with multiple time zones. Plus you’ll see proof I’m a real person. 🙂

> Add Me On Facebook to See Proof: Lizajlee

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