FAQS: How to Market Your Business Online

For Startups, Solopreneurs, Micro Businesses and Freelancers


How Long Will it Take for Your New WordPress to be Live?

To get started online, you will need a WordPress blog. If you just bought a new domain name and even if you get a 21-Step Business System Package with free bonus WordPress to be setup right away, it will take time for your new site to be live. Nameserver changes usually take 24 to 72 hours to fully start working. This period, called propagation, is the projected length of time it takes for root name servers and cache records across the entire web to be updated with your website’s DNS information.

There is no definitive way to tell when propagation is complete. During the first 48 hours, even if you are able to see your site on the new server, your next door neighbor might still see the site on the old server.

Recommended provider for your own new domain name $1 /mo and hosting account $1/ mo: www.hostica.com

Instructions on Domains, Subdomains, Subfolders and Choosing Your Website Name:

Creating Domains and Subdomains for Your Landing Pages


Why Do Solopreneurs Need to Startup A Business Online?

If you’re a solopreneur, consultant, coach, trainer, speaker or author, it’s important to find a way to include a residual or referral program that is complementary to your own services when you’re trading time for dollars. And because we all only have 24 hours a day, there’s only so many dollars you can trade. Your time is not scaleable. Therefore, you need a referral program that helps you generate an additional income stream.

A solopreneur in Vancouver, Canada can hustle hard and earn about $100K per year alone with hourly rates for consulting and / or coaching. But to exceed an annual income of $200K, $500K or more, there needs to be a back-end system for multiple streams of income. This revenue may start off small, but can grow with significance by leveraging the internet and online automation tools with a startup online.

Also when solopreneurs hit mid-career, they can leverage their knowledge and experience with credibility for online courses and training packages. Online courses are highly scaleable while training packages are easier to sell and upsell. There is a system for this and it’s called ascension marketing which you can learn about in the Mindset 21-Step Package to startup online.

21-STEP PACKAGE: Start Your Online Business Training


What is Your Marketing Background and Experience?

In 2001, I joined AQUENT, a creative outsourcing agency which lead to my first contract as copywriter at BCAA for insurance (auto, travel, home and life) and road safety. A few years later, I was contracted to HSBC as a marketing manager in the asset management division (institutional, private and retail channels), which included fixed income portfolios for the reinsurance and captive insurance markets in Bermuda. Other AQUENT contracts involved digital projects for content marketing.

For the first 10 years of my marketing career, I focused on enterprise corporate jobs and contracts. Then in 2013, I started to work with several financial advisors for life, disability and critical illness insurance, as well as exempt market products for high-networth clients. I’m currently an outside consultant for a marketing agency for professional services in litigation, tax planning, exit planning and estate planning. I specialize in content marketing and automating the customer acquisition funnel.

Outside of my small business and corporate contracts, I’ve had at least 20 solopreneurs ask me to help with their website launch over the years. I’ve referred websites to freelance web developers for these until I taught myself the basics of setting up a WordPress site with a basic business theme in 2017. This provides a solution for startups as they will also need help with their content marketing. A basic WordPress is the framework, but it needs copywriting for the sales pages and ongoing blog posts for inbound marketing. So helping people set up with a basic WordPress is a natural fit as a content marketer.

RESUME: Marketing & Copywriting (2001 to 2017)


Do You Have Experience With Startups and Businesses Online?

Not only do I have experience working with a tech startup (SaaS model), a division of an IT consulting firm, I’ve been a member of First Canadian Barter Exchange (FCBE) for over 10 years providing SEO copywriting, content marketing and events. I’ve worked with over a dozen solopreneurs, startups and micro businesses. FCBE has over 600 members in Metro Vancouver. FCBE is a type of referral agency or joint venture model.

Recently, I’ve attended and promoted Spring startup workshops on my Social Innovation Meetup. Spring is a global startup school for social impact entrepreneurs with over 300 alumni around the world. Courses are made for entrepreneurs at any stage of their business and can be combined to create a comprehensive startup experience from ideation to the closing of your first round of funding. 

I also completed the 21-Step Business System, Silver Masterclass online training on mindset and Gold Masterclass online training on automating the customer acquisition funnel. I currently specialize in content marketing and SEO copywriting for professional services, such as litigation firms and insurance companies. wwwLizajlee.com


Does Online Coaching Work for How to Market Your Business?

I first experienced 1-to-1 online coaching end of 2007 which helped me gain content marketing and marketing automation contracts with small business and enterprise corporations. To learn online marketing quickly in a few months, I started a niche site for “cosplay” (costume play) with 40 content pages, several Youtube videos, sales page with opt-in, email autoresponders and backlinks from directories and busy article marketing sites.

The result was +1 million visitors online 2 years later and I became a “virtual cyber-celebrity”… This was timed during the year-long Fashion Institute Technology (FIT) Museum of New York’s Exhibition for gothic styles. The niche site sold ebooks for gothic theatre makeup, elaborate hairstyles and fantasy costumes, which created the magic and play, while marketing automation, content marketing and SEO produced the online system.

So yes, 1-to-1 online coaching absolutely works! 🙂 It helped me with my digital marketing career for the last decade. It’s more cost-effective than on-site in-person visits. You can avoid the hassle of commuting. And you get to be in the comfort of your own home or office. Here’s how you can discover the benefits of online coaching to start your business online.


How to Setup on Skype?

  • Step 1: Sign up and install Skype. https://login.skype.com/registration
  • Step 2: Once Skype is installed, click on the icon or tap on the app to open it.
  • Step 3: Make a Call. You can make Skype-to-Skype calls or Skype-to-Phone calls.

https://support.skype.com/en/faq/FA12413/how-do-i-create-a-new-account-for-skype


How to Setup on Zoom?

  • Step 1: Sign up for free Zoom.us. https://zoom.us/signup
  • Step 2: Click on the Zoom link your coach has emailed to you.
  • Step 3: Join the Zoom meeting.

https://support.zoom.us/hc/en-us/articles/201362193-How-Do-I-Join-A-Meeting-


Why is There Free No-Obligation 30-Minute Coaching?

Many coaches and coach providing organizations offer a free ‘try before you buy’ session as one of their business marketing strategies. The rationale is that people don’t understand what coaching is and need to experience it, and the coach, before they make a decision. This helps both the coach and prospect determine if there is a good mutual fit before proceeding to the next step of making a commitment to work together.


FREE 30-MINUTES BOOKING