FAQs: Online Consulting and Coaching

For Ethical Entrepreneurs to Start Locally, Then Grow Globally

Why Ethical Business?

I launched this site in 2017 while working on several contracts for companies involved in medical, legal, regulatory and compliance requirements. That includes “Done For You” online marketing startup package, small web development and small e-commerce projects with online coaching and consulting.

The “start online business” niche is full of scams and I wanted to differentiate myself with the fact I’m the co-founder of The Art Party, endorser of Earth Charter® for a just, sustainable, and peaceful planet. Our tribe includes creatives and changemakers, starting locally in Vancouver and growing globally.

What is Earth Charter®?

The Art Party, endorser of Earth Charter® participated in the annual Earth Charter Day. Earth Charter® is an initiation with the United Nations.

We stand at a critical moment in Earth’s history, a time when humanity must choose its future. Earth Charter principles: http://www.unesco.org/education/tlsf/mods/theme_a/img/02_earthcharter.pdf

What is The Art Party?

The Art Party organized workshops at The Tribe, tech startup collaboration space in 2017 to help 270 creatives and changemakers get their projects funded. Changemakers are the force of social evolution and every one of us can become one through collaboration and being part of something greater. Crowdfunding already has a successful track record funding artistic and creative projects, or community-oriented social entrepreneurship projects. The keynote speaker was Darryl Hatton, CEO of Fundrazr.

The Art Party had built up an audience of over 10,000 social media contacts on Facebook, Twitter and Instagram in Vancouver. As endorser of Earth Charter® for a just, sustainable, and peaceful planet and participated in the annual Earth Charter Day at DUDOC Vancouver, The Art Party promotes events that inspire changemakers.

> Add Me On Facebook to See Proof: Lizajlee

What is Your Marketing Experience?

In 2001, I joined AQUENT, a creative outsourcing agency which lead to my first contract as direct-response copywriter at BCAA for insurance products (auto, travel, home and life) and membership services. A few years later, I was contracted to HSBC as a marketing manager in the asset management division. Other AQUENT contracts involved digital projects for content marketing.

For the first 10 years of my marketing career, I focused on corporate jobs and contracts. In 2013, I started to work with service providers: IT consultants, web developers, lawyers, accountants, mortgage brokers and financial advisors.

Why Marketing Startup Secrets?

Outside of small business and corporate work, I’ve had over 20 solopreneurs ask for help with their website launch. I taught myself the basics of a WordPress in 2017. Helping people with their WordPress site is a natural fit as a digital marketer. This site and all my landing pages are built on OptimizePress, which I found to be the easiest to use after many trials and errors.

Do You Have Experience With Startups?

Not only do I have experience working with a tech startup (SaaS model), a division of an IT consulting firm, I’ve been a member of Barter First for over 10 years providing SEO copywriting, content marketing and events. I’ve worked with over a dozen solopreneurs, startups and micro businesses. FCBE has over 600 members in Metro Vancouver. FCBE is a type of referral agency.

In 2015, I attended various incubators, including Spring startup workshops. Spring is a global startup school for social impact entrepreneurs with over 300 alumni around the world. Courses are made for entrepreneurs at any stage of their business and can be combined to create a comprehensive startup experience from ideation to the closing of your first round of funding. 

But I also kept hearing anywhere between 70% to 95% of all startups fail!

Alarmed, I searched everywhere for a marketing coach and consulting solution… And I found it! I can tell you it is quite different from the usual corporate marketing I was doing for over 10 years. I had to change my mindset for an online business with marketing startup secrets


Does Online Coaching Work to Market Your Business?

I first experienced 1-to-1 online coaching in 2007 and 2008 at IMC in Vancouver, owned by Derek Gehl and Cory Rudl. To learn online marketing quickly in a few months, I started a niche site for “cosplay” (costume play) with 40 content pages, several Youtube videos, sales page with opt-in, email autoresponders and backlinks from directories and busy article marketing sites.

The result was over 1 million visitors after 2 years and I became a “virtual cyber-celebrity”… This was timed during the year-long Fashion Institute Technology (FIT) Museum of New York’s Exhibition for gothic styles. The niche site sold ebooks for gothic theatre makeup, elaborate hairstyles and fantasy costumes, which created the magic and play, while marketing automation, content marketing and SEO produced the online system.

So yes, online coaching absolutely works! 🙂 The training helped me with my digital marketing career and getting numerous contracts since 2008.

Who is Zoe, Mascot for Ethical Entrepreneurs?


Zoe is my calico cat with green eyes and she brings good luck for startups and solopreneurs. She lives with me and hangs out while I work from home office as a marketing coach. She’ll want to also greet you with Mew if we’re on Zoom or Skype. Calicos are believed to bring good luck in the folklore of many cultures, including the US, and is referred to as money cats.

The symbol of the money cat is aka as the lucky cat in Feng Shui; it is most commonly used in businesses, such as retail stores, restaurants and offices open to the public. The lucky cat or money cat is mainly used as a wealth and prosperity cure, as well to attract good luck. 🙂

Why Marketing Startup Secrets Membership?

The membership area includes original marketing workshops with real paid attendees. To succeed in an online business, one must create new and fresh content regularly. There is a huge number of competitors in the affiliate space, many with years of experience.

Therefore, it is important to create your own original content marketing on your site and email communications to convert leads into prospects into customers. And that will also help you stand out as an expert, become an authority and build your own brand. (Examples: Liza J. Lee Inc., Marketing Startup Secrets and Cana.Agency.)

Can Anyone Make Money Online Consulting and Coaching?

Yes. I launched Marketing Startup Secrets January 2017 and one year later, I generated $17,375 just on Paypal part-time with online consulting and coaching. I was also working part-time for a marketing agency and other online contracts where I received cheque payments. That’s income separate from Paypal. It is possible to make money online consulting or coaching! 🙂

Step-by-Step Guide No Filler Content for QUICKEST Way to Get Started:

You don’t have to waste your time and guess how to start your online business…

I’ll be showing you exactly what you need to do here to bootstrap any startup:

  • First, the focus is on revenue and the faster it is generated the better it is.
  • Second, the concept is lean with a minimum viable product for customers.
  • It takes advantage of free social media, online classified ads and local events.
  • It keeps expenses low by working from home and using free technology tools.
  • Due to the low one-time fee of $25, $50 or $100, there are no large ad budgets.

JOIN: Our Membership to Learn How.

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