How The Art Party Started With Facebook Events
The Art Party Facebook Events Supported Local Artists
The Art Party started as a Facebook Group in 2010 to promote the Main Art Drift, an annual event of local small businesses supporting local artists along Main Street, Vancouver. We used a Facebook Group and Facebook Events for promotions.
In 2012, The Art Party promoted Buy Local to Support Local Artists to +10,000 contacts on social media. The Art Party’s buy local post was shared 615 times and liked 64 times on The Art Party Facebook network. This inspired the tagline:
“Buy Local to Support Local Artists”
We actually “forgot” about The Art Party Facebook Group for a couple years until 2012. I wanted to keep in touch with the hundreds of people I met along the way to becoming a marketing specialist so I checked The Art Party Facebook Group and discovered there were over 700 Members at that time.
The Art Party Facebook Group allowed us to funnel our Facebook Friends into a “smaller space” for social networking and promotions. These Members support the arts in Vancouver, including live painting entertainment events.
I chose Facebook as the main platform to promote networking events, as it was the dominant site in social networking in Canada where 86% of social networkers have a profile with Facebook.
How to Get Leads With Facebook Group
It’s important to remember that it is not necessarily the people from social networking or at a networking event that can provide you with direct opportunities, but the people they may know for potential introductions. Relationships are central to networking.
Now here’s how you how to easily generate sales leads through your own networking group with just a few Facebook Friends.
10 Marketing Tips on Facebook Groups
A Facebook Group is an excellent tool for making large numbers of people aware of your business, your products or services, and your message.
- Search Groups for interests that you would expect your customers to have. You will find many groups that are relevant to your business. Don’t hesitate to join many of them.
- Posting more than once a day is helpful. More posts increase the likelihood that any individual member of the group will see your post. Create posts that can be used across the whole range of groups you have joined.
- Use images in your posts. Images get far more interest and response than simple text posts.
- Include links to your website or a call to action with images. Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. You want the group’s members to go to your Facebook Page, to find more about your business.
- Create some item that can be emailed at regular intervals. Have a call to action – Sign Up For My Newsletter, for example. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool.
- Do not post only ads to Facebook Groups. Also create posts that actually provide value, whether entertainment or information to the reader. You want to build a relationship with the reader that makes them more inclined to trust your business.
- Address problems that your product or service will solve for them. Just making people think about the problem and creating an awareness that you can help contributes to the relationship.
- Use giveaways to encourage visits to your Facebook page. Giveaways don’t have to be costly. An informative report that addresses visitors’ interests or can cost you nothing to put together and increase your Facebook fan’s interest in your business.
- In all of your efforts, keep in mind that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. Gear your campaigns to the individuals, not a group.
- Avoid inaccuracies. Assume the reader will become aware that a claim or promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.
Why Also Use Facebook Events?
For our networking events, we use Facebook Events. You can also use joint ventures with Facebook Events to increase the success of the total number of attendees. This also reduces the risk of a low turnout. Facebook also has a 500 friends limit on total invitations per event per account. Therefore, joint events are more important than ever for your Facebook Events!
It’s necessary to have more than one referral partner to keep your business stable with multiple sources of opportunities. If you are a job seeker, you need more than one recruiter or business associate to get a job. If you don’t have enough contacts yet, networking can help you connect with those individuals.
How to Boost Your Facebook Event
- Create an event from your Facebook Page.
- Click the Boost Event button on the event page.
- Select increase ticket sales.
- Select your budget.
- Choose your audience (such as your fans plus friends of your Facebook page). Then click boost.
- Check Facebook Insights, an analytic tool for demographic and behavioural data about your audience.
What Can You Promote on Facebook Events?
Facebook is one of the most powerful social media platforms. By setting up a Facebook Page or a Facebook Group, you can promote and invite Friends to your Facebook Events. I also use Facebook to promote and grow my Meetups.
You can promote almost anything related to a specific date and location: a product launch, discount on an existing product during a period of time, a gathering or milestones of your business with Facebook Events.
With a Facebook Event, put the important information at the top of the details section, and list relevant links at the end. Add videos and photos to promote the event, as well as post on the wall to communicate with attendees. Invite your friends to join the event, and add more admins to your event so they can invite their friends too. If you post the event to your profile, it will also show up on the newsfeed.
Final Tips For Facebook Events
According to Statistica, over 5 billion people have mobile phones in 2019! Therefore, mobile marketing is growing… Facebook also includes a Messenger App. These enable you to check your inboxes on the go or provide timely replies to your events on Facebook Events.
You can also add an Eventbrite link to your Facebook Events, as well as email your list to increase attendees. Mailchimp is a good email service provider for events. See an example of an event invitation on Mailchimp.
To learn more about Facebook, visit The Art Party Group and join as a member: