Domains and Subdomains for Landing Pages

Why Use Landing Pages?

Landing pages help increase your conversion rates. Targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page. The navigation, sidebar and other site distractions are removed.


When to Use Domain Subfolders for Landing Pages

Most SEO, UX and other digital marketing experts might recommend websites avoid subdomains where possible. www.website.com/subfolder should be used instead of subdomain.website.com to align with current best practices and avoid potential negative SEO effects. It is better to leverage a subfolder-centric navigation strategy over a subdomain-centric navigation strategy to:

  • Align better with SEO
  • Provide a better user experience on average
  • Integrate with future digital marketing innovations

When to Use Subdomains for Landing Pages

Marketing landing pages should be created on a subdomain and used for individual marketing offers used for lead generation capture and testing only:

  • Don’t have multiple versions of the same offer in a site’s subfolders (avoid duplicate content)
  • Subdomains can be masked with custom URLs not part of a main site structure (info.yourwebsite.com or demo.yourwebsite.com)
  • Subdomains are treated as separated sites so the content produced is only narrowly attributed to the corresponding top-level domain. This creates allows you to test offers.
  • Efforts made to optimize a top-level domain do not significantly impact subdomain authority and vice-versa.

How to Create DNS Zone Records

A custom domain can only be applied to a funnel once a DNS Zone record is created first with the webhosting registrar. A custom domain is preferred among most ad networks like Facebook for the default subdomain URLs that are created with each funnel, are not unique.

  • When the URL looks like the following, it is a domain: www.yourdomain.com
  • When the URL looks like the following, it is a subdomain of the domain: www.help.yourdomain.com

For one domain use: create a CNAME Zone record. Instructions:

There are multiple separate steps that are vital to getting your sites live, so please read ALL text. This must be done for each of your websites. If you have trouble at any point in the CNAME setup, please contact your domain name registrar with this tutorial and ask them to assist you.

  1. Registrar DNS Records

The first step is to tell the new domain name where to look for the website. To do this, create a CNAME DNS Record.

Login on the registrar website where the desired domain is purchased from. Then go to the DNS Manager/Overview section. Select desired domain.

  1. Add CNAME

Find and click on “Add CNAME.” There will be a field that requires an “alias,” “name” or “type.” Paste in the text “www”. (no period)

The data field titled “host,” “address” or “points to,” paste “yoursite.com.” (example is marketingstartupsecrets.com)

** NOTE: If anything is unclear, call domain support, this is a very standard request.


For multiple subdomain use: create an A Zone record. Instructions:

There are multiple separate steps that are vital to getting your sites live, so please read ALL text. This must be done for each of your websites. If you have trouble at any point in the A Zone Record setup, please contact the domain name registrar with this tutorial and ask them to assist you.

** NOTE: A Zone Records are best suited for subdomains. When a new set of funnels are built, but only one domain is purchased, most registrar packages allow a limited number of subdomains. Each funnel can have it’s own subdomain and therefore, it’s own A Zone record.

  1. Registrar DNS Records

The first step is to tell the new domain name where to look for the website. To do this, create an A Zone DNS Record.

Login on the registrar website where the desired domain is purchased from. Then go to the DNS Manager/Overview section. Select desired domain. (example is marketingstartupsecrets.com)

  1. Add CNAME

Find and click on “Add A Record.” There will be a field that requires titled “host,” “address” or “points to.” In that field, paste in the IP Address: 72.52.228.145

Please allow 30 – 60 minutes for record to take effect.

** NOTE: If anything is unclear, call domain support, this is a very standard request.

To learn more about choosing your website name and installing WordPress for your domain, subdomain or subfolder, visit http://marketingstartupsecrets.com/how-to-choose-your-website-name/.

About the Author

lizajlee