Email Marketing Automation Generates Sales
How to Set Up Email Marketing Autoresponders
To create your automated income system, you will need to begin adding content into your autoresponder sequence. This content is delivered on specific dates or times. If someone joins your list today, you can schedule your autoresponder to deliver fresh content tomorrow, then a week later, and so on.
While you can broadcast out individual emails in between scheduled content, it’s important to integrate enough content so that you are in consistent contact with your list.
Have you ever heard of the term, “letting your list run cold?” This happens when you fail to communicate with your list for long periods of time, or you allow a lapse in between communications. When this happens, all of the work you’ve put into building a relationship with your subscribers is lost, and you’ll end up starting all over from square one.
One of the easiest ways to ensure that you stay in communication is by setting up pre-loaded sequences, so that your autoresponder kicks in from the moment someone becomes a confirmed subscriber. Your autoresponder then continues to deliver content regularly.
Whenever you want to update your sequence, you simply log into your autoresponder account and change delivery intervals, so that newer content is automatically delivered on scheduled dates.
Provide Value in Email Marketing Automation to Build Relationships
Another thing to consider is balancing the types of emails you are sending out.
If you are sending out promotions every few days, make sure that you also send out emails that contain high quality, free information in between these promotional based broadcasts, so that you continue to build a solid relationship with your list.
You want to give your subscribers the feeling that they are benefiting by being a member of your list, and that they are being given high quality information that isn’t available elsewhere.
No one wants to be sold to, so keep that in mind whenever you consider sending out an ad-based email. Balance it with free, useful content that your subscribers will enjoy and appreciate. It will go the distance towards building rapport with your list.
In fact, the easiest way to monetize your lists and encourage subscribers to purchase your products, or the products you promote is by helping them first identify why they need these products and then trusting you in delivering only high quality material, and promotions to them.
Your Welcome Message in Email Marketing
The first email that should go out to your list is one thanking them for subscribing and providing them with a direct download link to the product you are offering on your squeeze page.
This is called the “Welcome Email”, or “Introductory Email” and it’s often the very first time you are in direct contact with your subscribers, so it’s important that you use this time to begin establishing a relationship, and building rapport.
Your welcome email should work to deliver 2 main things:
1: Your incentive offer with a direct link
2: Additional information about you, such as a direct link to your support desk or your email
Keep your welcome email short and to the point. You simply want to thank your subscriber for joining your list and begin building a relationship with your reader, so try not to overwhelm them with too much information. After all, they are just getting to know you, and you want to leave a positive impression in the minds of every subscriber.
You will want to make sure you set up the welcome email, within your autoresponder account so that it is broadcast instantly after subscribers confirm their request to join your list.
Your introductory/welcome email shouldn’t promote anything but rather simply thank your subscriber, and welcome them to your newsletter. If you are offering an incentive offer, now is the time to deliver it.
Traditionally, your welcome email is the first content delivery in your sequence that gets sent out to anyone who subscribes to your list, however it should NOT be the only email you set up when creating your autoresponder campaign.
Your Next Set of Messages for Email Marketing
To stay in active communication with your subscribers, you will want to contact them regularly, so that your list doesn’t run cold, and your subscribers continue to look forward to your broadcasts.
This is called “list conditioning”, and it works towards building a consistent cycle with your list so that they begin to look for your emails and expect them on certain days.
To do this, you should create a delivery schedule that sends out new content on pre-determined dates. That way, you never have to worry about your lists running cold.
Start with the welcome email sent out immediately and the second follow up 1-2 days later, with each additional email being sent out every 2-3 days.
Example of Email Marketing Automation Series
- Day One: Free report on list building
- Day Two: Free article
- Day Three: Promotional email on list building
- Day Four: Free article on how to increase open rates
- Day Five: No email
- Day Six: Squeeze page template with short email promoting affiliate offer
- Day Seven: No email
Why Email Marketing Builds Your Online Business
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription.
This helps convert subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales, from affiliate offers and even your own products!
While you won’t need a big list, you DO need a responsive, targeted list compiled of subscribers who are all interested in your specific market. This way, you’ll be able to create tailor-made email campaigns that speak directly with your audience, motivating them into taking action.